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How can I write job descriptions that attract the right talent?
How can I write job descriptions that attract the right talent?
Follow these tips to create jobs that attract top performers.
Josh Cookson avatar
Written by Josh Cookson
Updated over a week ago

Writing a good job description is the first step of a successful hiring process. Job descriptions are your letter of introduction for candidates. They should contain all the details about the role, the responsibilities and the rewards your company offers beyond the salary.

Spending time thinking about how to write compelling job descriptions is a well worth investment.

Tips to write advanced job descriptions

With Coople you already make hiring efficient. Our hiring team and matching platform put fully vetted workers at your fingertips. Now follow these tips to write job descriptions that convert the right candidates:

Create a descriptive job title

Use the job title to describe the role and experience you need. Include interesting information about the position that might help you attract candidates. This can be anything from a convenient location, to a recognisable brand or a morning schedule. Always keep it short. You have more space in the job description field. For example Experienced warehouse manager - Central London

Make the worker feel valued

  • People love adding value as part of a team.

Use words like"you will be responsible for" or "your role is key to" or "we need a top performer to support our team of" to let people know right from the start that they matter.

Clearly list tasks, responsibilities and expectations

  • Use the job description field to write a list of clear tasks and responsibilities

It’s a good idea to include between 5 and 10 tasks to make the candidate feel their job is relevant yet not overwhelming. You can use bullet points to make reading easy. Include relevant information about the job and the tasks. For example: do they have to carry heavy things? Manage someone? Do they get breaks? What is the dress code?

  • Use examples of the responsibilities you expect the candidate to fulfil.

For example, avoid using generic phrases like "you will do various cleaning tasks" and use more specific descriptions and examples instead, such as "this job requires you to carry out various cleaning actions including mopping, disinfecting surfaces and polishing windows."

Use a simple yet professional language

  • Top workers are busy and diverse

Use simple words and short sentences to help everyone understand your position with little effort. Our Cooplers are busy. They are students, hustlers, parents and ladder climbers. If they only have 1 minute to read your job description, use everyday language to convert them in such little time. Our Cooplers also come from very diverse backgrounds. Use language that invites everyone to your company.

Include information about your company

  • History: when it was founded, where it’s based and how the company has grown since.

  • Values and culture: what your company stands for and how is the day-to-day environment within the teams.

  • Learning opportunities: what people working in your company learn and all the career progression opportunities that might arise. For example, we recommend you mention if strong performers might get offered full-time positions.

Make the most of Coople’s job creation screen

Coople’s job creation screen has all the information you need to include in a job advert to attract the right applicants. We recommend you fill in all the details to give Cooplers a good idea of what to expect from the job.

Job name and description: give Cooplers a clear idea of the job’s responsibilities.

Salary: choose a rewarding salary that attracts qualified workers.

Dress code: let Cooplers know how to represent your brand.

Experience level: attract workers with the right experience.

Expertise and skills: get granular about what you need.

Shifts and number of workers: let Cooplers know exactly when you need them.

Address and meeting point: make sure workers don’t get lost.

Once you have created the perfect job description, you can save the job as a template and use it as many times as you need to. If the job attracts top performers, you will be able to develop long-lasting relationships with them, making them favourites and sending them job requests directly.

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